BRIGHT: Is Your Business Gett Found Online
INTRODUCTION
When we're building our businesses, it’s easy to feel the pressure to get everything done and perfect at once.
It's a pressure many of us feel constantly, especially in industries where we support clients who are working towards goals as we want to be seen as the success they need to replicate. But for business owners, that pressure can feel overwhelming rather than motivating.
We don't take opportunity to reflect on our own business very often and it’s tempting to try and fix and build everything at once. But real, sustainable progress doesn’t come from doing more.
It comes from getting clear. I've been revisiting this practice myself a lot lately.
WHY CLARITY MATTERS MORE THAN DOING MORE
Creating a standout business isn’t about constant activity. It’s about having a structure that supports how your business actually works.
This sits at the heart of my Business Brilliance Method, a framework I’ve been using when working with business owners to build stronger, steadier, more confident businesses.
A crystal only forms when there’s a balanced structure at its centre. Your business is no different.
Inner clarity
Operational structure
External visibility
Each part needs to work together. When it does, our businesses feel more consistent, more manageable, and more aligned with where we want it to go.
STARTING WITH BRIGHT
The first part of the system is BRIGHT.
BRIGHT represents the foundations of your business:
Brand
Recognition
Identity
Growth
Highlight
Trends
It shapes how your business is seen, how clients connect with you, and how confidently you move forward.
Whenever you're updating or starting head for the BRIGHT framework and remember it isn’t about being louder.
It’s about being clearer.
Clear on who you are, what you stand for, and how your business is experienced by your clients.
B IS FOR BRAND
What does your brand really say about you today?
At the start of a business journey, we spend a lot of time choosing names, colours, fonts, and styles. All of these elements come together to create a first impression.
Your brand should tell someone, instantly, that you’re what they’re looking for.
But businesses evolve.
You may have moved beyond your original services or shifted your direction over time. When that happens, your brand needs to evolve with you.
Sometimes you need to create the perfect opportunity to step back and reassess how your business presents itself, and whether it still reflects where you are now.
R IS FOR RECOGNITION
How easily can clients recognise your business, not just your name?
When considering our branding, we need to consider where all that information shows up. How instantly recognisable is your business? Are your website, online business pages/directories, and social platforms all consistently showing the same branding? This is really important, especially if you are considering a rebrand. It can be a labour-intensive process, but make sure the following are all singing from the same song sheet.
If you have varied branding across any of these, it may make people second-guess if it’s you. Never leave them in doubt.
I IS FOR IDENTITY
Your business has an identity - but does it match the one you think you’re projecting?
Your business identity is anchored in your branding. If you are a clinical style business, when people visit - white everywhere - pristine shiny surfaces - no frills - then having a pink and gold acrylic swirl as a logo with a flowy font is an instant mismatch. Timeless fonts and clean, crisp lines will always help people associate with your business the right way. Keep to the same theming across your entire business.
G IS FOR GROWTH
What kind of growth do you actually want this year?
Growth comes in lots of forms, so do you want to increase the space you use, the time you spend working, your profit, the number of clients you service, or do you want to grow as a professional? It can be made up of all or any of these in any combination. Maybe you’re currently working at home, squeezed into a small space, but you know that dream to open your own salon is calling, and you can’t wait to hit the local parade of shops or maybe even go big and open a day spa. Making your dreams into a reality is something that needs time and planning - it’s not a New Year's Resolution that you fix in a couple of months. Pick up a copy of my Salon Business Planner, write out the dream, and break it down into simple steps. One step at a time, you can make it happen.
H IS FOR HIGHLIGHT
What’s one thing you want to highlight to attract the right clients this year?
When you focus on a particular service or solution you provide, you will be able to hone this through your SEO on your website and Google Business Profile. Telling everyone about everything you do every day can be confusing for them. What is your most booked service? Where do you earn the biggest profit margin? Think about how you talk about these things - do you advertise them a lot? Do they sell themselves? What did you do to make them popular and profitable? Often, we find that our most booked services are the ones we’re most passionate about as we talk about them more and enthuse over them. If you have services on your list that a) bring you no joy, b) cost you product that you never use, or c) have a low return, stop highlighting them to your audience - take them off the menu as they’re diluting your message and your brand.
T IS FOR TRENDS
You don’t need to chase every trend — only the ones that fit your identity
We all fall victim to the Shinies every now and then, but we really should consider if a trend is a passing moment or is going to be a long-term part of the industry. There are constant new ideas, new treatments, new products and new opportunities. Falling for them all is not good business planning.
Next ... Check out my INSIGHT on Getting Found & Chosen using FACETS
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