Why you should work with me

Support to make your business more visible, attracting more clients and keeping them

Why work with me? It's an important question and here's a little bit about my background.

Nearly my whole working life has been based around serving people. From being an Executive PA in the NHS, where the focus was on delivering to one person and their support team, to working as a Call Centre Advisor for Vodafone and delivering to the masses, to finally being a salon pro and owner delivering to the local community and each and every valued client - client happiness has always been something I've had a remit to fulfil and something that I've enjoyed and excelled in. 

💎 Serving People 
From being an Executive PA in the NHS to a Call Centre Advisor for Vodafone, to being an award-winning salon owner I’ve dedicated my career to delivering exceptional service whether it's 1 to 1 or to the masses.

💎 Award-Winning Success
My salon has clinched national and local awards, including the prestigious Scratch Stars Salon of the Year. I've also been honoured with 2 different Services to Industry awards.

💎 Industry Insider
As a judge for Professional Beauty and Scratch Stars, I’ve honed an eye for detail and what it takes to meet the exacting industry standards needed to stand out. As a nail competition director & judge I've written the rules and delivered the scores. 

💎 Client Experience Know-How
I love the opportunity to assess the client journey and look into the businesses behind the online persona, spotting mismatches, and ensuring seamless client journeys.

💎 The Power of Hypnotherapy To Clear Business Blocks
So often we create our own obstacles to success - it may be anxiety, overwhelm, procrastination, lack of confidence, imposter syndrome or maybe fear of visibility. All of these and more are beliefs held in our subconscious - change the messaging and you can change your future.

Join me on the exciting journey of your 
future business excellence! 

✨🕵️‍♀️✨

Peer Endorsements

Sue’s passion for nails knows no bounds, with extensive experience in all facets of the industry that have left indelible marks on its character. From salon ownership to educator, consultant, judge and competitor, her commitment to the sector and its standards are to be commended, and she has reaped success on multiple occasions in the Scratch Stars Awards: the only awards for the UK&I nail industry. Sue is not just well versed in nail business knowledge and technical skill, but dedicated to supporting fellow professionals grow their profile and refine their craft, and she does so in a charismatic, cheery manner. Her positive energy and dedication to excellence have earned her a well-deserved reputation as a nail industry expert – and applauded for her Services to the Nail Industry with the Scratch Stars accolade of that name in 2017.

Helena Biggs - Editorial & Partnership Director
Scratch Magazine & Scratch Stars Awards Organiser

"Within the salon sector, Sue Davies shines as an industry champion. Her unwavering passion and dedication to the industry serves as an inspiration to so many. Having collaborated on numerous projects, I’ve witnessed firsthand how Sue consistently places the best interests of the project she’s working on at the forefront of her endeavours.

What really distinguishes Sue is her meticulous attention to detail. She has an ability to scrutinise each facet of a project while providing unwavering support and useful solutions. She balances a creative mindset with the eye of a critic, a combination that can give great results.

More than just theory and observation, Sue brings real-world experience to any project and as a successful salon owner, she understands the intricacies of creating award-winning client journeys for clients to experience. Her role as an annual panel judge for Scratch Stars and other schemes underscores her expertise and industry acumen.

If you’re seeking someone who can elevate your salon business to new heights, attract ideal clientele, and deliver smooth and successful salon experiences, look no further than Sue. Her passion, knowledge, and credentials speak volumes, making her an invaluable asset to any salon owner working with her."

Donna Clayton
The Solo Academy Consultant

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© Sue Davies - Inspiring Business Excellence Copyright 2024. All rights reserved.

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