Connect With Your Ideal Client Workbook
Understanding the science behind pinpointing your ideal client can be a minefield. In this helpful workbook you can dig deep to find them. In the Connect With Your Ideal Client Workbook you can get a better understanding of client demographics, psychographics and how that feeds into your business needs then answer 50 questions to find what is important to you, your business and your potential clients.
Understand the Importance of Connecting With Your Ideal Client
Once you understand the benefits of focussing in with a spotlight you'll be empowered to make the tweaks in your marketing that completing the workbook can bring to your business
Creating your Ideal Client Avatar
Building a real life picture of your ICA will allow you to target your marketing to bring more business and success to your business
Discover Who Your ICA Is
There are 50 questions to get you thinking about every section of your ideal client's life. Some may not be relevant to your business and you may find they prompt you to add more to the list. These are a cross section of considerations but answer as many as you can and see who your ICA turns out to be. Don't forget to give them a name and an image!
Getting clarity on your Ideal Client Avatar is a large part of your client journey
Without it you can't map your client journey and provide a 5* client experience.
If you've pinned down your ideal client now's the time to focus on your client journey touch points. You can do this with the Client Experience FREE Quiz. It takes just 5 mins and you'll receive your score and feedback which you can use to start reviewing your processes and choose to start working with me to enhance your client experience.
© Sue Davies - Inspiring Business Excellence Copyright 2024. All rights reserved.
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