✨ Business Visibility Boosters ✨
🚀 Boost Your Salon’s Online Presence!
👩 Attract More Clients!
👀 Are you struggling to Get Noticed?
❓ Not sure how to make more impact?
You're not alone! Many salon pros and businesses face the same challenges. The Salon Inspector's Business Visibility Booster helps you stand out, increase bookings, and grow your business with simple, effective strategies.
With 3 options to choose from depending on how far along your online visibility journey you are, have a scroll down to see what you need to plug your gaps.
🚀 Local Lift-Off focusses on your local profiles & directories.
💋 Website Glow-Up takes your existing website up a gear and SEO, content and image text are optimised.
🦸♀️ Total Visibility combines both Local Lift-Off and Website Glow-Up to super power your online world.
There's another world where you may be missing opportunities
📱Most solo salon pros and salon owners rely on social media for marketing their services
🤔Did you know that between 65-80% of potential clients will search in a place other than social media for beauty services?
✨ BUSINESS VISIBILITY BOOSTERS ✨
FROM THE SALON INSPECTOR
Why social media may not be working for you and your business?
Many solo salon owners and small salons rely heavily on social media, but research shows that most new clients (up to 80%) search on Google first when looking for a local salon service. If your business isn't appearing in search results or Google/Apple Maps, you're missing out on potential clients who are actively searching for what you offer.
They have a place as part of your shop window, but there’s a bigger shop window out there waiting for you to open the shutters. In any business a shop window is a necessity, even more so if you don’t have a physical shop window, there is a digital version that you need to maximise and the Business Visibility Booster helps you create and boost the shop window you can create online.
The Salon Inspector’s Business Visibility Boosters helps you:
⬆️ Appear higher up in local online search results when clients look for services that you offer in your business.
📌 Be seen and found on Google Maps, Apple Maps and other search resources.
🔎 Make your website easier to find and rank better on search engines.
✨ Open the shutters and make your sign sparkle! ✨
I like to be open and transparent so no having to scroll through section after section of sales page. You'll find all the pricing right below and then the detail follows so you can make sure of the package that fits your needs. You can select Klarna to pay in 3 at the checkout to make it an easier decision for you.
Business Visibility Booster
Local Lift-Off
£175
Local business profiles like Google and Apple enhance your findability online through search engines and mapping. Alongside other online business resources we'll get your business noticed more often.
Business Visibility Booster
Website Glow-Up
£247
Let The Salon Inspector make SEO improvements, enhance your meta descriptions, add image text to enhance accessibility, and refine content for an existing 5 page website. More pages? – let’s talk.
Business Visibility Booster
Total Visibility
£395
Everything from both packages is included to fully boost your online presence. The luxe package to get you seen by potential clients in your local area. Your shop window will be open and ready for you to convert prospects to loyal clients.
What’s Included in your Business Visibility Booster
🚀 Local Lift-off 🚀
£175
📌 Put your business on the map! Get seen on your local business searches & maps 📌
The Local Lift-Off Business Visibility Booster will...
🖥️ Set up & optimise your Google My Business, Apple Business Connect and Bing Business Places profiles and more.
⬆️ Improve your local search ranking so more clients find you.
📌 Ensure your salon is listed in the right places.
Google
Business Profile
Google is the mother of search engines and not being listed or only partially listed will give you either no randing or a lower ranking meaning you're less likely to be found
Apple
Business Connect
The Apple option is relatively new to the market, and to be honest, I only discovered it in 2024. However, with nearly half the phones in the UK being Apple iPhones it's worth being on their maps and searches.
Bing
Business Places
Bing is an often missed but great search engine and if your clients aren't using Google as their main search option, Bing may be a good choice. Wherever they're looking BBP will help your rankings everywhere.
And then there's some more that will boost your visibility
Directory listings are available as national, regional and even down to villages somtimes. As part of the Local Lift-Off package you'll get listed on 3 national listings that have some of the best SEO in the online space and these will help bring you multiple Google ranking entries.
118 Directory
Free listings and a once and done way to get your visibility ranking higher. Making the most of directories like this will help boost your rankings across search engines. 118 Business Directory specialise in SEO and there are upgrades here that you can take that will get you even more visibility.
Yelp Directory
Yelp provides a free business listing and also provides reviews of your services so can be great for business! Who doesn't love another way to get more 5* reviews? Direct messaging from your clients straight into your inbox.
Yell Directory
Any old school businss owners will possibly remember the hard sell agents from Yellow Pages, things are a little different now and a free business listing with Yell is free with no sales calls! Reviews are also a feature on Yell and coming soon you'll be able to book and take payment (June 2025)
Ready to say YES?
If you know already that you want to plug your gaps, and become more visible online so you can welcome more enquiries and convert them to regular and loyal clients, click the button below now! The Salon Inspector is ready to get you set 🤓
Enhance your business to another level with The Hair & Beauty Directory
I work alongside The HABD team and will set up your profile and business directory on the industry's first and only platform of its kind. A fully optimised listing on The Hair & Beauty Directory will boost your online profile to another level as they, like me, believe that being findable online will bring you more attention, more enquiries and consequently more clients. It is currently the only way the industry can 'self regulate' and show the public your professionalism and experience.
The Hair & Beauty Directory helps you in the following ways:
- A Professional Profile That Builds Trust Membership includes a Personal Professional Profile, where you can showcase your qualifications, experience, and expertise. This acts as an online portfolio, helping potential clients and industry professionals connect with you.
- SEO-Optimised Visibility - like everything else I do for your business The HABD helps you appear in search results when clients are looking for your services.
- Exclusive Business Dashboard
Once you join, you gain access to your personal dashboard, where you can manage all your listings and opportunities.
To maximise your visibility online also take out a Business Profile
Your membership includes your personal professional profile, but if you own or manage a business, you should add your business profile.
- Business profiles are an additional paid feature (£50 per profile), giving you the ability to showcase each business individually.
- You can add multiple businesses, ensuring each one has its own dedicated space to attract clients through level of SEO The HABD.
- Business profiles also allow you to list services, events, jobs, and classified ads from your dashboard.
PRICING
£89 Personal Profile Membership
£50 Business Profile
For transparency I am an affiliate partner with The HABD
What’s Included in your Business Visibility Booster
💋 Website Glow-Up 💋
£247
If you have a website then making sure you are maximising its impact is an important part of your online presence. If key words, ALT text, meta titles and SEO descriptions are a foreign language to you, then the chances are you've got some gaps. A lot of new websites are now incorporating AI phrasing, but Google is overlooking AI heavy content so having a humaneered touch on one of your biggest marketing expenses is going to help you push past not only those that don't see the value in making these changes, but also those that don't realise you can do this for a small investment.
Meta & SEO
A different type of Meta (not the Mark Zuckerberg kind) is part of the SEO world. Optimising your Meta Titles & SEO Descriptions is a task many businesss overlook as a) it's laborious and time consuming and b) it's not the world they're used to and so it drops down the priority list. If it's not something you've ever done or your web developer doesn't offer this as part of their build strategy, or maybe they did, but it's not been updated since 2015, then sign up to the Website Glow-Up and get it done!
ALT Text
ALT Text is something that's slightly newer to the world of the website back end. What is it? You probably see it on many platforms when you 'edit' an image. Up pops the ALT Text box and you may not know why. It serves two purposes. The first and most important is one of accessibility. If a visually impaired person is on your website they use audio description software and ALT Text is a way of describing your images so they can 'see' a beauty therapist in uniform providing a facial service (usually with more detail but you get the idea). The second purpose is that Google crawlers like text not images, so when you add your ALT Text descriptions you are allowing Google and other crawlers to read your images and boost your rankings.
Key Word Content
Key words need to feature in your content and having text that doesn't deliver won't help your rankings. On your website you need to literally answer the questions your potential clients are asking. As part of the package your content will be reviewed to make sure you're maximising this element that satisfies the search engine crawlers. Making sure you have the right types of language on your website is really important and if you don't have one already a blog is a great way of adding a large number of words and answering all those Google search questions.
Phew! That's the tech talk over 😎 You can relax and decide if you're going to leave the tough bit to The Salon Inspector.
Grab a ☕️ or a 🍷, if you need it, and think about what you need to make your business more visible online and then select the package that works for you.
if you want to take the Website Glow-Up then you can hit the button below and sign up today! Want to ask some questions, then you can book a welcome call with me.
Want to know some more before you commit?
Other advantages of the
🚀 Local Lift-Off 🚀
🎯 Promotions & Special Offers for your potential clients can be added to several of these platforms which can be time sensitive, discount or added value driven depending on your business requirements. Providing incentives that may make the difference to whether you or another business wins the enquiry. Design offers that attract new clients & reward loyalty.
📸 Add images and optimise, where possible, across the directories to help them pull more crawlers in your direction.
📊 Track Your Success & See Real Growth
- Most of the platforms we'll use in the Local Lift-Off have easy-to-follow to measure progress.
- Understand what’s working & adjust for better results.
- Simple reporting—no complicated data!
A reminder of how the Business Visibility Website Glow-Up can bring great results to your salon business
💋 Website Glow-Up 💋
Get Found & Get Booked!
Website Glow-Up –
Your website should attract clients, not lose them! With the Website Glow-Up Package, we make sure your salon stands out online.
What we do:
📈 Improve your Google ranking so more clients find you.
💌 Add the right keywords & image tags for better visibility.
📆 Provide more opportunities to book that are quick & easy for your clients.
🔮 No more relying on that crystal ball to see what's in your future as you've taken control of your online world.
🖥️ An optimised website means more bookings and more 💷 ! Let’s make yours work for you.
Business Visibility Boosters from The Salon Inspector
Why social media may not be working for you and your business?
Many solo salon owners and small salons rely heavily on social media, but research shows that most new clients (up to 80%) search on Google first when looking for a local salon service. If your business isn't appearing in search results or Google/Apple Maps, you're missing out on potential clients who are actively searching for what you offer.
They have a place as part of your shop window, but there’s a bigger shop window out there waiting for you to open the shutters. In any business a shop window is a necessity, even more so if you don’t have a physical shop window, there is a digital version that you need to maximise and the Business Visibility Booster helps you create and boost the shop window you can create online.
The Salon Inspector’s Business Visibility Booster helps you:
⬆️ Appear higher up in local online search results when clients look for services that you offer in your business.
📌 Be seen and found on Google Maps, Apple Maps and other search resources.
🔎 Make your website easier to find and rank better on search engines.
✨ Open the shutters and make your sign sparkle!
You can pay in 3 at the checkout by selecting Klarna
Business Visibility Booster
Local Lift-Off
£175
Local business profiles like Google and Apple enhance your findability online through search engines and mapping. Alongside other online business resources we'll get your business noticed more often.
Business Visibility Booster
Website Glow-Up
£247
Let The Salon Inspector make SEO improvements, enhance your meta descriptions, add image text to enhance accessibility, and refine content for an existing 5 page website. More pages? – let’s talk.
Business Visibility Booster
Total Visibility
£395
Everything from both packages is included to fully boost your online presence. The luxe package to get you seen by potential clients in your local area. Your shop window will be open and ready for you to convert prospects to loyal clients.
Need both the Boosters?
Then book the Total Visibility Booster and the world is your oyster!
Only £395 (save £27)
You'll receive the full shebang and be boosting your rankings. before you know it!
Pay in 3 with Klarna at the checkout
Imagine Your Business in a Busy Shopping Mall...
- Hundreds of businesses competing for attention.
- Your salon is there, but your shutters are down and signage is hidden.
- You send out occasional messages—but busy visitors don’t notice.
- Others have flashing signs or broken displays, all blending in.
- To stand out, you need to be visible, attractive, and easy to connect with.
✨ Make your salon the one clients notice first! ✨
Is Your Shop Window Open & Ready?
- Are your shutters open and signage clear to attract visitors?
- Facebook & Instagram aren’t the only shop windows—think bigger!
- Your entire online presence works together to get you seen.
- Clients go where they instantly find answers—make sure that’s you!
✨ Be the salon that stands out and gets chosen first! ✨
© Sue Davies - Inspiring Business Excellence Copyright 2025. All rights reserved.
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