Privacy Notice
This privacy notice applies between you, the User of this Website, and Sue Davies, the owner and provider of this Website. Sue Davies takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully. Definitions and interpretation
In this privacy notice the following definitions are used:
Data collectively all information that you submit to Sue Davies via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws; Cookies small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);Data Protection Laws any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation; GDPR the UK General Data Protection Regulation;Sue Davies t/a Inspiring Business Excellence, we or us Sue Davies of 2 Holders Lane, Brookville, Norfolk, IP26 4RE; UK and EU Cookie Law the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018; User or you any third party that accesses the Website and is not either (i) employed by Sue Davies t/a Inspiring Business Excellence and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Sue Davies t/a Inspiring Business Excellence and accessing the Website in connection with the provision of such services; and Website the website that you are currently using, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
In this privacy policy, unless the context requires a different interpretation: the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; "including" is understood to mean "including without limitation"; reference to any statutory provision includes any modification or amendment of it; the headings and sub-headings do not form part of this privacy policy.
Scope of this privacy notice
This privacy notice applies only to the actions of Sue Davies and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website. including, but not limited to, any links we may provide to social media websites. For purposes of the applicable Data Protection Laws, Sue Davies is the "data controller". This means that Sue Davies t/a Inspiring Business Excellence determines the purposes for which, and the manner in which, your Data is processed.
Data collected
We may collect the following Data, which includes personal Data, from you: name; date of birth; gender; job title; profession; contact Information such as email addresses and telephone numbers; demographic information such as postcode, preferences and interests; financial information such as credit/debit card numbers; web browser type and version (automatically collected); in each case, in accordance with this privacy notice.
How we collect Data
We collect Data in the following ways: data is given to us by you; and data is collected automatically.
Data that is given to us by you
Sue Davies will collect your Data in a number of ways, for example: when you contact us through the Website, by telephone, post, e-mail or through any other means;when you register with us and set up an account to receive our products/services; when you complete surveys that we use for research purposes (although you are not obliged to respond to them); when you enter a competition or promotion through a social media channel; when you make payments to us, through this Website or otherwise; when you elect to receive marketing communications from us; when you use our services;
In each case, in accordance with this privacy notice.
Data that is collected automatically
To the extent that you access the Website, we will collect your Data automatically, for example: we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".
Our use of Data
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: internal record keeping; improvement of our products/services; transmission by email of marketing materials that may be of interest to you; in the event of any claim against the owner's insurance; in each case, in accordance with this privacy policy.
We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in: soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide. If you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Who we share Data with
We may share your Data with the following groups of people for the following reasons: our employees, agents and/or professional advisors -for the purposes of safe practice being provided and to obtain advice from professional advisers. Relevant authorities -to facilitate the detection of crime or the collection of taxes or duties and for any insurance requirements; in each case, in accordance with this privacy policy.
Keeping Data Secure
We will use technical and organisational measures to safeguard your Data, for example: access to your account in some circumstances may be controlled by a password and a username that is unique to you. We store your Data on secure servers. Payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: [email protected]. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Data retention
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
Your rights
You have the following rights in relation to your Data: Right to access- the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.Right to correct- the right to have your Data rectified if it is inaccurate or incomplete. Right to erase the right to request that we delete or remove your Data from our systems.Right to restrict our use of your Data- the right to "block" us from using your Data or limit the way in which we can use it. Right to data portability- the right to request that we move, copy or transfer your Data. Right to object- the right to object to our use of your Data including where we use it for our legitimate interests.
To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: [email protected]. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Links to other websites
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
Changes of business ownership and control
Sue Davies may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Sue Davies. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.We may also disclose Data to a prospective purchaser of our business or any part of it.In the above instances, we will take steps with the aim of ensuring your privacy is protected.
Cookies
This Website may place and access certain Cookies on your computer. Sue Davies uses Cookies to improve your experience of using the Website and to improve our range of products and services. Sue Davies has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Sue Davies to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.This Website may place the following Cookies:
Type of Cookie
Purpose - Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). By using the Website, you agree to our placement of a functionality cookie.
You can find a list of Cookies that we use in the Cookies Schedule. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
General
You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
Changes to this privacy policy
Sue Davies reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.You may contact Sue Davies by email at [email protected]
Attribution
This privacy policy was created using a document from Rocket Lawyer(https://www.rocketlawyer.com/gb/en).
This privacy notice was updated May 2026
Cookies
Below is a list of the cookies that we use.
We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
Strictly necessary - We use the following strictly necessary cookies:
Session Cookie - We use the session cookie to remember you and maintain your session whilst you are using our website.
Functionality - We use the following functionality cookies:
Functionality Cookie - We use this cookie to identify your computer and analyse traffic patterns on our website.
Analytical/performance - We use the following analytical/performance cookies:
Analytical Cookie - We use this cookie to help us analyse how users use the website.
Terms & Conditions
Digital Products
Last updated: May 2026
These terms apply when you buy, download or access any digital product from Sue Davies, including e-books, online courses, guides, templates, workbooks, checklists, downloads and other digital resources.
By buying a digital product from this website, you agree to these terms.
1. What you are buying
When you buy a digital product from this website, you are buying access to the product for your own personal or business use.
This may include:
e-books
online courses
downloadable guides
templates
workbooks
checklists
resource packs
video or written training materials
You are not buying ownership of the content itself. The copyright and intellectual property remain with Sue Davies unless clearly stated otherwise.
2. Digital delivery
Most digital products are delivered by email, download link, online access page, member area or another digital method.
Please make sure the email address you provide at checkout is correct.
If you do not receive your digital product, please contact:
I will do my best to help you access your purchase.
3. No refunds on digital products
Because digital products can be downloaded, accessed or used immediately, refunds are not offered once the product has been delivered, downloaded, accessed or made available to you.
This includes e-books, guides, courses, templates, checklists, workbooks and other downloadable resources.
Please read the product description carefully before buying to make sure it is right for you.
This does not affect your legal rights if the digital product is faulty, not as described, or not supplied correctly.
4. Cancellation rights
For digital products, you agree that access may begin straight away after purchase.
By completing your purchase, you agree that you lose the right to cancel once the digital product has been delivered, downloaded, accessed or made available to you.
If a product has not yet been delivered or accessed, you can contact me at:
I will review the request fairly.
5. Licence for purchaser only
When you buy a digital product, you are given a licence to use it for yourself or your own business.
You must not:
* share it with other people
* copy it for others
* upload it to another website, group, portal or shared drive
* resell it
* give it away as a free resource
* use it as part of your own paid product, course, membership or training
* claim it as your own work
* edit it and resell it under your own name or brand
I
f another person would like to use the product, they must buy their own copy.
6. Use in your business
You may use the product to support your own learning, planning, marketing, business development or client journey work.
You may apply the ideas, prompts and guidance to your own business.
You may not copy the product itself, reproduce the wording, or turn it into your own resource for sale, teaching, training or distribution.
7. Courses and access periods
Some courses or resources may include access for a limited period. If this applies, the access period will be shown on the product page.
It is your responsibility to complete the course or download any available materials during the access period.
I may update, improve or remove course content from time to time.
8. Results are not guaranteed
The resources, courses and guides are created to provide education, support and practical guidance.
They do not guarantee a specific result, number of clients, level of income, business growth or Google ranking.
Your results will depend on your own business, circumstances, actions, market, consistency and wider factors outside my control.
9. Professional advice
The information provided in my digital products is for general education and business support.
It is not legal, financial, tax, medical or professional advice.
Where needed, you should seek advice from a suitably qualified professional.
10. Errors or access issues
If you believe there is a problem with your digital product, such as a broken link, missing file or access issue, please contact me at:
I will try to resolve the issue as quickly as possible.
Where appropriate, I may provide a replacement file, corrected link or alternative access.
11. Copyright
All digital products, written materials, course content, downloads, videos, templates and resources are protected by copyright.
You may not copy, reproduce, share, distribute, sell, publish or adapt them without written permission.
Unauthorised sharing or resale may result in access being removed and further action being taken.
12. Payment
Payment must be made in full at the time of purchase unless another payment arrangement is clearly offered.
You are responsible for making sure your payment details are correct.
Prices may change at any time, but this will not affect products you have already purchased.
13. Personal information
Any personal information you provide when buying a product will be handled in line with my Privacy Policy.
You can view the Privacy Policy here:
14. Contact
If you have any questions about these terms or your purchase, please contact:
Sue Davies
Email: [email protected]
Website: sue-davies.com
Terms & Conditions
Visibility Audits | Client Journey Support | Consultancy
Last updated: August 2026
These terms apply when you book, purchase or access any 1-2-1 consultancy, strategy session, visibility audit, client journey review, mentoring, advisory support, online business support service, Google/local visibility support, website visibility support, audit tool support or related service provided by Sue Davies Client Journey Strategy.
By booking or purchasing consultancy services, you agree to these terms.
1. Services
Services may include:
* 1-2-1 strategy sessions
* business clarity sessions
* visibility and client journey reviews
* online presence audits
* Google Business Profile and local visibility support
* website visibility and client journey support
* Get Found & Chosen Audit Tool support
* mentoring and advisory support
* audits and recommendations
* follow-up guidance or agreed support
* practical implementation support where agreed
The details of the service provided will be outlined at the time of booking, purchase, proposal or written agreement.
2. Nature of Support
Consultancy and support are provided in good faith using professional experience, industry knowledge and practical guidance.
The service is intended to provide support, clarity, ideas, recommendations, strategic direction and, where agreed, practical implementation.
You understand that consultancy, visibility support, website support and audit work are not guaranteed solutions and do not guarantee a specific business result, number of clients, income level, Google ranking, search position, enquiry level, booking increase or business growth outcome.
3. Client Responsibility
Results will vary depending on your business, implementation, consistency, market conditions, platform behaviour, client demand and other factors outside Sue Davies’ control.
You remain responsible for:
* decisions made within your business
* implementation of advice or recommendations
* legal, financial and operational decisions
* reviewing whether suggestions are appropriate for your business circumstances
* checking the accuracy of any information, wording, platform updates or website changes
* maintaining your own platforms, profiles, accounts and subscriptions after the agreed work is complete
Any guidance, recommendations or changes should be reviewed by you before being relied upon as part of your business activity.
4. Scope of Work
Services cover only the work agreed at the time of booking, purchase, proposal or written agreement.
Any additional work, revisions, reviews, follow-up support, extra pages, extra platforms, extra listings, additional calls or requests outside the agreed scope may be charged separately at the current rate.
Support between sessions is only included where clearly stated.
5. Online Visibility, Google and Local Profile Support
Depending on the service booked, support may include reviewing, creating or updating online visibility assets such as:
* Google Business Profile
* Apple Business Connect
* Bing Places
* local directories
* service descriptions
* business descriptions
* profile information
* images or posts
* review prompts or review journey recommendations
* online links and touchpoints
Some work may rely on third-party platforms such as Google, Apple, Bing, Yell, Yelp, directories, booking systems, website providers, social media platforms or email providers.
Sue Davies Client Journey Strategy is not responsible for delays, restrictions, verification issues, rejected edits, suspended listings, account access issues, ranking changes, outages, search changes, platform decisions or technical problems caused by third-party platforms.
Where a third-party platform delays, prevents or changes the work that can be carried out, reasonable alternatives or next steps will be discussed where
possible.
6. Website Support
Website That Works and related website support focus on visibility, clarity, client journey and content improvements across the agreed website pages.
This may include reviewing or improving:
* page wording
* service descriptions
* meta titles
* SEO descriptions
* headings
* calls to action
* trust signals
* review placement
* client journey flow
* booking or enquiry pathways
* clarity of information
Website support does not include full website development, website design, hosting, custom coding, technical rebuilds, troubleshooting of complex website errors, plugin/app management, website security, legal compliance checks or ongoing website maintenance unless agreed separately.
You remain responsible for your website platform, hosting, domain, subscriptions, legal pages, privacy policy, cookie policy and any technical or regulated requirements connected to your website.
7. Audit Tool and Workbook Support
Get Found & Chosen Audit Tool Support and related workbook support may include reviewing your audit findings, helping you understand priorities, identifying gaps and supporting you to decide which updates should be made first.
The audit tool and workbook are intended to support reflection, clarity and practical improvement. They do not guarantee a specific result, ranking, enquiry level, booking level or income outcome.
Any AI-supported tools, prompts or outputs should be reviewed by you before being used publicly or relied upon for business decisions.
8. Information Provided by the Client
Work will be carried out based on the information, links, files, images, documents, access and context you provide.
You agree to provide accurate, current and complete information to the best of your knowledge.
Any errors, omissions, outdated information, incorrect links, missing details or unclear instructions may affect the accuracy, quality or delivery of the work.
Sue Davies Client Journey Strategy is not responsible for issues caused by incorrect, incomplete or outdated information supplied by you.
9. Access, Logins and Verification
Where platform access is needed, the safest option is usually to add Sue Davies as an admin, editor or manager rather than sharing personal login details.
If login or access information is shared, it will only be used for the agreed work.
You remain responsible for your own accounts, passwords, platform permissions, subscriptions and account security.
Where access or verification is required, you agree to respond in a timely way so the work can progress. If verification is time sensitive, a mutually suitable time may need to be arranged.
Any login or access information held by Sue Davies will be deleted following completion of the work unless there is an ongoing agreement in place.
10. Timelines and Delays
Where timelines or delivery dates are agreed, reasonable efforts will be made to meet them.
Timelines may need to be revised due to:
* missing information
* delayed responses
* access or verification delays
* additional requests
* third-party platform issues
* technical issues outside reasonable control
* illness, emergency or other unforeseen circumstances
Where delays are caused by missing information, delayed responses, access issues or additional requests, revised timelines or additional charges may apply where appropriate.
11. Bookings and Payments
Payment must be made in full before the session or service takes place unless another arrangement has been agreed in writing.
Bookings are not confirmed until payment has been received.
Prices may change at any time, but this will not affect confirmed bookings that have already been paid for.
Any work outside the agreed scope may incur an additional charge. This will be discussed and agreed before additional work is carried out.
12. Cancellations and Rescheduling
If you need to reschedule a session, at least 24 hours’ notice is requested where possible.
Sessions cancelled with less than 24 hours’ notice may be treated as used or non-refundable.
If Sue Davies needs to rearrange a session due to illness, emergency or unforeseen circumstances, an alternative time will be offered.
For project-based or implementation services, cancellation terms may vary depending on the work already carried out, preparation completed, time allocated or materials created.
13. No Guaranteed Results
While every effort is made to provide useful guidance, practical recommendations and professional support, services do not guarantee:
* increased revenue
* increased bookings
* increased enquiries
* business growth
* improved search rankings
* Google visibility
* client retention
* reviews or referrals
* specific business outcomes
Business success depends on many factors beyond consultancy or visibility support.
14. Ongoing Updates and Maintenance
Ongoing updates, platform maintenance, content creation, review management, regular posting, website updates, profile management and future changes are not included unless agreed separately.
Once the agreed work is completed, responsibility for continued management, accuracy, updates and maintenance of your platforms remains with you unless an ongoing support agreement is in place.
15. Review and Approval
You are responsible for reviewing any completed work, recommendations, wording, profile updates, website updates or other materials provided.
Any concerns, corrections or requested amendments should be raised within the agreed review period or, if no review period has been agreed, within 7 days of delivery. After this period, further changes may be treated as additional work and charged separately.
16. Intellectual Property
Any frameworks, materials, resources, recommendations, documents, prompts, concepts, worksheets, audit structures or methods shared during consultancy or support remain the intellectual property of Sue Davies unless otherwise agreed.
They are provided for your own business use only and must not be copied, resold, shared, licensed, reproduced, taught or distributed without permission.
You retain ownership of your own business materials, images, logos, brand assets, website content, client information and other materials supplied by you.
17. Confidentiality
Any information shared during consultancy sessions or project work will be treated respectfully and confidentially unless disclosure is required by law.
Clients are also asked to respect the confidentiality of any proprietary materials, frameworks, methods, documents or resources shared by Sue Davies.
Sue Davies may refer generally to the type of work carried out for marketing, case study or educational purposes, but confidential business information, private login details or sensitive client information will not be shared without permission.
18. Professional Advice
Services are provided for educational and business support purposes only. They do not constitute legal, financial, tax, medical, HR, safeguarding, data protection or regulated professional advice. You should seek advice from an appropriately qualified professional where required.
19. Limitation of Liability
Sue Davies will not be liable for:
* business losses
* loss of revenue or profit
* business interruption
* loss of goodwill
* loss of data
* platform restrictions or account issues
* indirect or consequential loss
* decisions made based on consultancy discussions, recommendations or support
Liability is limited to the amount paid for the specific service purchased.
Nothing in these terms limits liability where it would be unlawful to do so.
20. Force Majeure
Sue Davies will not be liable for any delay or failure to provide services where this is caused by circumstances beyond reasonable control.
This may include, but is not limited to:
* illness
* accident
* bereavement
* family emergency
* severe weather
* power failure
* internet or technology failure
* cyber incident
* platform outage
* third-party provider issue
* government restriction
* strike
* transport disruption
* acts of God
* other events that reasonably prevent the work from being completed as planned
If this happens, Sue Davies will contact you as soon as reasonably possible and a suitable way forward will be agreed. This may include rescheduling, adjusting timescales or agreeing an alternative approach.
21. Personal Information
Any personal information shared during booking, onboarding, consultancy or project work will be handled in line with the Privacy Policy available on this website.
You should not share sensitive personal data about your own clients unless it is necessary and appropriate for the agreed work.
22. Contact
If you have any questions about these terms or your booking, please contact:
Sue Davies
Email: [email protected]
Website: sue-davies.com
Copyright 2026 | Sue Davies | Contact: [email protected]